Two men present at an EVOLV event, one holding a framed photo of Michael Place.
Team wearing EVOLV shirts promoting Facebook Ads services.

Your Home Service Marketing Pros

EVOLV Digital was founded by Michael Pisco in New Jersey in 2019 when Michael began helping a variety of different businesses, including clothing brands, supplement companies, lawn care services, and more, grow through digital marketing. In 2021, after partnering with his friend Miguel Fonseca and successfully scaling his pressure washing business, the company shifted its focus entirely to the home service industry.

Today, EVOLV Digital provides Facebook ads management, business coaching, and a home-service-specific CRM to companies across the USA and parts of Canada. We primarily support exterior cleaning businesses and holiday or permanent lighting installers, offering proven systems built from real experience. Over the past 4.5 years, we’ve helped more than 850 home service businesses grow faster and more consistently using our strategies.

2019
EVOLV Digital Is Born

Michael Pisco launched EVOLV Digital in New Jersey to help local businesses grow through social media and digital marketing.

2021
Miguel Joins EVOLV Digital

Miguel Fonseca partnered with EVOLV Digital, shifting the company’s focus toward pressure washing businesses across the USA after successfully scaling his own business.

2022
Rapid Expansion & Holiday Light Branding

EVOLV Digital grew to a 10-person team and began serving over 150 home service businesses, expanding heavily into the holiday light installation industry.

2024
Scaling Into New Service Niches

The company surpassed 500 clients served and began branching into additional home service industries beyond pressure washing and lighting.

2025
Milestone Growth Year

EVOLV Digital crossed 850 clients served, expanded into Canada, managed over $4.5 million in ad spend, and generated more than $50 million in revenue for clients across the USA and Canada.

The Experts

Meet Your Team

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CEO

Michael

Michael is the founder and visionary behind EVOLV Digital. He has personally coached over 850 home service businesses, helping them scale through proven marketing systems. He oversees strategy, innovation, and growth to ensure every client achieves measurable success.

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Head Business Coach

Miguel

Miguel leads our coaching division and has personally coached over 500 home service businesses. He helps owners master marketing, sales, and operations—providing the clarity and accountability needed to scale profitably and sustainably.

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Business Coach

Ethan

Ethan scaled his own pressure washing and holiday lighting business to over $500K per year within just three years. He now uses that firsthand experience to help clients strengthen their offers, improve follow-ups, and turn more leads into long-term customers.

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Head of Client Success

Agustina

Agustina ensures every client receives an exceptional experience from onboarding to ongoing support. She oversees the client success team and maintains strong communication to keep results on track, and has personally worked with and supported over 800 home service businesses.

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Client Success Coach

Laila

Laila provides hands-on support to our clients, helping them manage campaigns, understand performance reports, and make informed decisions that maximize results month after month.

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Executive Assistant

Aleksandra

Aleksandra keeps the entire organization running smoothly by managing schedules, communication, and key administrative tasks. She supports leadership and ensures operations stay organized and efficient.

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Sr. Media Buyer

Frank

Frank manages large-scale Facebook ad campaigns and has overseen over $4.5 million in ad spend. He continually refines targeting, creative testing, and budget strategies to drive high-quality leads and maximize ROI for every client.

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Jr. Media Buyer

Awais

Awais supports our ad operations and has also managed over $4.5 million in ad spend alongside the media buying team. His precision, campaign analysis, and optimization skills help maintain strong, consistent performance across all accounts.

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Creative Director

David

David leads the creative vision for EVOLV Digital, overseeing all ad visuals, videos, and branding elements. He ensures every campaign aligns with our clients’ unique identity and goals.

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Graphic Designer

Shawon

Shawon brings our clients’ campaigns to life through custom-designed graphics and visuals. His creative work captures attention, reinforces brand identity, and drives higher engagement across ads.

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